September 9, 2025, was a day many people were looking forward to more than their birthday. On this day, Apple held its traditional fall presentation, where it unveiled its latest products. If you missed it, read on to find out what you need to know about the devices that everyone is talking about.
AirPods Pro 3 With the World’s Best Active Noise-Cancellation System
The third-generation AirPods Pro now sound even better, are smaller in size, and fit more securely in your ears thanks to their updated shape and a wide selection of ear tips—five sizes. AirPods Pro 3 have received the most significant update in the history of headphones:
- Active noise cancellation works twice as well as in AirPods Pro 2 and four times as well as in the first generation of AirPods Pro. According to Apple, we can expect the best noise cancellation among all wireless earbuds.
- AirPods Pro 3 can translate text in real time using Apple Intelligence: just put them on and start talking. And if the person you’re talking to doesn’t have AirPods, a transcript of your conversation can be displayed on your iPhone screen.
- For the first time, AirPods can measure your heart rate during workouts, so you can go to the gym without your Apple Watch. You can conveniently track your stats in the Fitness app on your iPhone.
- You can track about 50 types of workouts with your earbuds, even without an Apple Watch.
- IP57 moisture protection.
The headphones deliver excellent battery life: up to 8 hours with noise cancellation on and up to 10 hours in Transparency mode. This is a 33% improvement over the previous model.
Apple Watch Series 11 With Improved Health Features
To better understand your health and stay connected to the world, simply wear an Apple Watch on your wrist. The new model can detect the early signs of hypertension and now supports 5G. Available sizes are 42 and 46 mm. But that’s not all.
The screen is now even more scratch-resistant: aluminum versions are equipped with unique Ion-X glass with a ceramic coating, while titanium versions feature durable sapphire glass. An optical sensor for tracking your heartbeat can detect the first signs of hypertension. If your hypertension rises, you will receive a notification.
New sleep tracking for collecting data during rest: heart rate, wrist temperature, breathing rate, and other parameters. The watch can track sleep duration and phases without third-party apps. Now this information is displayed in a more understandable and user-friendly interface. All this helps to adjust habits and make rest more restorative.
At the same time, battery life has been improved to up to 24 hours, and a fast charging feature has been added: you can charge your Apple Watch for 8 hours of use in 15 minutes.
Apple Watch SE 3 With Always-On Display Support
The third-generation Apple Watch SE has a more advanced set of features compared to its predecessor. The new model runs on an S10 processor, so it supports Always-On Display and gestures. For example, Double Tap, which was previously the prerogative of higher-end models, is now available across the entire line:
- ion-X protective glass is four times stronger than that used in the Apple Watch SE 2;
- up to 18 hours of battery life even with Always-On Display enabled;
- 5G cellular support.
The device also surprised with a powerful set of health features, including sleep tracking, a wrist-based temperature sensor, apnea notifications, and more.
Apple Watch Ultra 3 With Record-Breaking Battery Life
The most “extreme” watch in the lineup has become even more perfect. The screen is larger and brighter, while the bezels are smaller. But the most interesting part is inside the case.
The watch now supports satellite connectivity, which works independently, without an iPhone. Even without a network connection, you can send your geolocation or a message to relatives or emergency services, although this feature is not yet available in all countries. Notifications about signs of chronic hypertension, which often have no symptoms, have been added.
New sleep assessment features and Workout Buddy—an Apple Intelligence-powered assistant that provides personalized advice like a fitness trainer. Familiar features are also available, including alerts for irregular heart rhythms and sleep apnea, as well as ECG, blood oxygen, and other sensors.
Battery life has been increased to 42 hours without recharging, and in energy-saving mode, the watch can run for up to 72 hours. The new generation is equipped with an S10 chip, 5G support, and the most accurate GPS among sports watches.
iPhone 17 With a Dynamic Refresh Rate Display of Up to 120 Hz
The design of the new model hasn’t changed, but there are new colors, and the screen size has increased to 6.3 inches (the iPhone 16 — 6.1-inch screen). Selfie lovers and content creators will love this smartphone—and for good reason.
The front camera has been significantly improved. It features a square sensor that allows you to zoom and rotate the camera, providing flexible options for taking selfies and videos. There is stabilization for smooth shooting on the move.
A new 48MP ultra-wide-angle camera takes better large-scale shots and panoramic views, and also makes macro photos clearer. The second 12 MP camera comes with 2x optical zoom for 2x magnification.
The smartphone has a Dual Capture feature that allows you to shoot simultaneously with the main and front cameras. The screen is made using OLED technology, with a brightness of up to 3000 nits. ProMotion with a display refresh rate of up to 120 Hz — this update has been eagerly awaited on basic iPhones for several years. Previously, the technology was only available on professional iPhone, iPad, and Mac models. The Always-On Display feature is available.
Protection is provided by the new Ceramic Shield 2 glass with increased scratch resistance, and an anti-glare coating makes the image comfortable to view even in sunlight.
The device is powered by an A19 chip with a six-core CPU and a five-core GPU. Battery life has increased to 30 hours of video playback, which is eight hours more than the iPhone 16. Long battery life is something you always want from a smartphone. And here, the increase is 36%!
Memory options of 256 GB and 512 GB are available.
iPhone Air – the First in the Series
Notice: it’s not the iPhone 17 Air, just the iPhone Air. The device series has no numbers. It’s the thinnest iPhone at just 5.6 mm. Yet it features a durable titanium body and impressive performance, including:
- Super Retina XDR display with a diagonal of 6.5 inches and brightness up to 3000 nits.
- Always-On Display feature and ProMotion technology with a refresh rate from 1 to 120 Hz.
- Improved Ceramic Shield 2 front panel and advanced anti-glare screen coating. For the first time, the back panel is also protected by Ceramic Shield, which increases resistance to cracks and scratches. A durable titanium frame prevents deformation of the smartphone body.
- Center Stage front camera with stabilization and support for 4K HDR shooting. There is a Dual Capture function for simultaneous shooting with two cameras at once.
- The new 48 MP Fusion universal camera is equivalent to several lenses in your pocket. Focal length — 28 and 35 mm. The camera works both as a regular (x1) and as a “telephoto” (x2) lens.
- Powerful A19 Pro processor with 6-core CPU and 5-core GPU.
- The new N1 chip, which combines Wi-Fi, Bluetooth, and Thread, as well as the energy-efficient C1X cellular modem, is an Apple proprietary development.
- Memory capacity — 256, 512 GB, and 1 TB. The iPhone Air is only available in the eSIM version.
- Available colors — Space Black, Cloud White, Light Gold, Sky Blue.
There is also an adaptive mode, which allows the iPhone Air to operate for 27 hours without recharging in video playback mode (compared to 22 hours for the iPhone 16).
iPhone 17 Pro and iPhone 17 Pro Max With a New Design
Apple introduced the 2025 Pro line in an updated unibody enclosure made of solid aluminum. Remember that in the last two generations, the frame was made of titanium. The new model is available in two sizes: iPhone 17 Pro with a diagonal of 6.3 inches and iPhone 17 Pro Max with 6.9 inches.
Ceramic Shield protects the back panel, and the screen is protected by the newer Ceramic Shield 2, which is even more scratch-resistant.
The design of the device has undergone a significant change for the first time in a long time. The cameras are now located in a panel that spans the entire width of the device, rather than in a square block. The lenses themselves are on the left, and the LiDAR and flash are on the right.
All three main cameras have 48 MP: wide-angle, ultra-wide-angle, and telephoto with 8x optical zoom. The digital zoom is 40x. The Centre Stage front camera (18 MP) allows you to shoot super-stabilized video in 4K HDR. Simultaneous shooting with two cameras is also supported.
New shooting modes are available for professionals: Dolby Vision HDR, 4K 120, ProRes Log, ACES, and ProRes RAW. The A19 Pro processor is Apple’s most powerful chip to date. Unlike the iPhone Air, the iPhone 17 Pro has one more GPU core: 6 instead of 5.
An improved vapor chamber cooling system allows the smartphone to maintain high performance more stably: 40% compared to its predecessor. This is a very significant improvement: the device does not heat up during gaming or shooting in ProRes.
The unibody design also contributes to improved battery life – the iPhone 17 Pro/iPhone 17 Pro Max body is made from a single piece of aluminum. This allows for a higher capacity battery. The aluminum alloy itself has excellent thermal characteristics. Models without a physical SIM card (eSIM only) have a slightly larger battery capacity.
The battery life is impressive: up to 39 hours of video playback for the iPhone 17 Pro Max and up to 33 hours for the iPhone 17 Pro.
The device is equipped with an N1 wireless chip that supports Wi-Fi 7, Bluetooth 6, and Thread. The built-in memory ranges from 256 GB to 2 TB. There are three color options to choose from: deep blue, cosmic orange, and silver.
All of the above devices will be available for purchase at iSpace in Georgia. You can find out how much the iPhone 17 and other new products from the fall presentation cost on our website or Instagram page. Follow us so you don’t miss out.
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