Millions of users eagerly await Apple’s fall presentation, as this is usually when the brand unveils its latest products. Last September, for example, we were introduced to new iPhone models, AirPods, and Apple Watch. We will know when the 2026 iPhone presentation will take place, when pre-orders will open, and when sales will begin after the company’s official announcement.
In this article, we will cover everything currently known: when the iPhone is expected to be released, what Apple may unveil at its conference, and when sales could begin. Once the new products become available in Georgia, they will appear at iSpace — an Apple Premium Partner.
When Will the Apple 2026 Presentation Take Place?
The tradition of holding Apple’s fall presentation in September took shape under Tim Cook’s leadership. The event usually reveals what the new iPhone will be like. We will know the exact date of Apple’s 2026 presentation only after the official announcement.
The iPhone release date is not a single specific day. The launch includes several stages:
- device presentation — the brand officially introduces users to its new smartphone lineups for the first time;
- publication of specifications and prices — alongside the presentation, the company reveals package contents, technical specifications, including battery life, battery, display, and chipset, as well as pricing;
- start of pre-orders — the exact date varies by country, and customers in Georgia can place a pre-order through the official iSpace partner;
- start of sales — we will let you know when all the new products become available in Georgia.
Exactly when you will be able to collect your order depends on several factors, from the supply schedule to logistics. Follow the latest news on our website and posts on Instagram — we will let you know when the new iPhone is released and when pre-orders open.
Apple Presentations: 1984–2026
In 1984, Apple introduced the Macintosh — a computer that became one of the key products in the company’s history. In January 2007, Steve Jobs unveiled the first iPhone, which combined a phone, a media player, and a device for accessing the internet.
The format of Apple events also changed over time. By September 2010, the company was already holding an official online broadcast of its presentation. Today, the presentation of the new iPhone and other devices is available to viewers around the world through Apple’s official channels.
At its annual events, Apple explains what is new in the iPhone, AirPods, and other devices, how each generation has been improved, and which new features have been added. These presentations are not limited to technical specifications. They also convey the company’s status, emotions, and philosophy.
What New Apple Products Were Released in 2025?
Apple introduced a number of updates in 2025. At last year’s event, the iPhone Air was unveiled for the first time with the following features:
- Center Stage front camera;
- Super Retina XDR display;
- 5.6 mm titanium body.
The standard iPhone 17 received the A19 chip, a ProMotion display, and a new camera system. Apple also introduced flagship models featuring 48 MP cameras and a new design. These smartphones will remain relevant for a long time.
Visit the catalog to view iPhone specifications:
New products also appeared in the smartwatch category. The Ultra series device supports satellite connectivity, while the updated Apple Watch Series 11 can detect possible early signs of hypertension and send you a notification.
Choose Apple Watch in the iSpace catalog:
The wireless AirPods Pro 3 have become slightly smaller. The device now comes with five ear tip sizes and improved noise cancellation. The earbuds can also measure your heart rate during workouts.
Choose AirPods in the iSpace catalog:
How to Upgrade Your Apple Device at iSpace?
You can order original Apple devices with an official warranty from iSpace, an authorized Apple partner. It is easy to find a device for any need, with all current configurations available. If you are unsure which specifications to choose, iSpace experts are always available to help compare the options and select the best device for your needs.
If you want to upgrade your device, you can use the Trade In program — trade in your old device, and its value will be deducted from the price of the new one. iSpace makes Apple technology more accessible and offers special credit and installment payment options.
Courier delivery is available throughout the country — your device will be delivered quickly and with care. You can also pick up your device from our stores, conveniently located in Batumi and Tbilisi.
FAQ
When Will the Apple Presentation Take Place in 2026?
WWDC (Worldwide Developers Conference) was held in June 2026. At the conference, Apple introduced updates to iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. The date of the fall event has not yet been announced. We will find out when the Apple 2026 presentation will take place after the official announcement.
When Will the New iPhone Be Released?
At its fall events, the company traditionally announces new devices, including the iPhone. After that, Apple usually announces when pre-orders will open and sales will begin.
What Will Apple Show at Its 2026 Presentation?
It is still unknown what Apple will show at its 2026 presentation. At the 2025 event, the company unveiled the all-new iPhone Air, the latest generation of iPhone, updated earbuds, and smartwatches.
When Will the New iPhone Be Available at iSpace?
The 2026 iPhone is traditionally expected to be announced in the fall. Subscribe to the iSpace newsletter and social media channels so you do not miss important updates.
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