On September 9, Apple held its traditional fall presentation and unveiled a new generation of devices. The main highlight was the first foldable iPhone Duo, with a 5.4-inch outer display and a 7.6-inch inner display. The flagship iPhone 18 Pro and iPhone 18 Pro Max are powered by the A20 Pro chip and feature a camera with a mechanical aperture and a redesigned cooling system.
Apple also introduced new smartwatches. The Series 12 and Ultra 4 lineups received the new Health Sensing System and also calculate the Readiness score — so you will know when your body has recovered and is ready for physical activity. The wireless AirPods 5 block out noise even better — 1.5 times more effectively than the previous generation.
What Devices Did Apple Unveil on September 9?
New Apple devices appeared across several product lines at once and sparked a wave of discussion in tech communities and on social media.
| Device Type | Model Name | Key Changes |
| iPhone | iPhone 18 Pro | 6.3-inch displayA20 Pro chip with a 6-core CPU and 7-core GPUImproved cooling systemSmaller Dynamic Island and up to three Live ActivitiesUp to 36 hours of video playbackThe Pro Fusion system includes three 48 MP cameras, while the main camera now features a mechanical aperture, offering even more shooting options |
| iPhone | iPhone 18 Pro Max | 6.9-inch displayMain specifications and features are the same as on the iPhone 18 ProUp to 45 hours of battery life in video playback mode |
| iPhone | iPhone Duo | The first foldable iPhone5.4-inch display when folded7.6-inch display when unfoldedA20 Pro chip, dual battery, and a new cooling system insideTouch ID is used instead of Face ID and is located on the right edgeBattery life reaches up to 31 hours of video playback on the inner display and 44 hours on the outer display |
| Apple Watch | Apple Watch Series 12 | S11 chip and new Health Sensing System sensorAudio Intelligence recognizes ambient soundsReadiness helps assess the body’s readiness for physical activityHeart rate is measured every five seconds, with improved HRV analysisAvailable with aluminum, titanium, and ceramic casesUp to 24 hours of continuous use |
| Apple Watch | Apple Watch Ultra 4 | Uses the same chip and core health features as the Series 12Additionally offers advanced pace, cadence, and training load metricsBattery life has been increased to 50 hours |
| AirPods | AirPods 5 | The base version provides up to 4 hours of use with ANC and up to 20 hours with the caseThe higher-end version provides up to 5 and 22 hours respectively and supports wireless charging for the caseOn the higher-end version, playback can be controlled with swipes on the stemOn both models, noise cancellation is up to 50% more effective than on AirPods 4 with ANCSupport for Siri AI and real-time translation of the other person’s speech |
The color palette has expanded as well. The iPhone 18 Pro and iPhone 18 Pro Max received new Burgundy and Glacier finishes, while the foldable iPhone Duo is available in Star White and Night Sky. Apple Watch Series 12 is also available with ceramic cases in Pearl White and Night Blue.
Apple Intelligence and New Apple Ecosystem Features
The Apple 2026 presentation began with a section on artificial intelligence. One of the main updates is Siri AI, which takes personal context into account and understands what is happening on the screen. For example, if you receive an email with a concert ticket, Siri AI can recognize it and suggest creating an event in your calendar. Initially, the AI features will be available in English, and the list of languages is already set to expand, but Georgian has not been announced among them.
You can interact with Siri AI on AirPods hands-free — simply with head movements. The earbuds retain the Live Translation option, which was introduced last year. After setting up the languages, AirPods will be able to immediately play a translation of the other person’s speech.
The Health app will be completely redesigned, but it will be released a little later than the OS. Artificial intelligence will analyze all health metrics and bring them together into a complete picture, making it easier to monitor your physical condition. Several new tabs will appear:
- Insights — for viewing data on sleep patterns, heart health, physical activity, and readiness for exercise;
- For You — for personalized recommendations, for example, on nutrition or sleep;
- Longevity — for tracking changes in health metrics over an extended period;
- Health Age — for comparing physiological data with chronological age (based on current scientific research).
The smartwatches have a new option — Audio Intelligence. It enables the device to recognize surrounding sounds and alert you to danger through a notification on the watch. This is convenient for people with hearing impairments. The option is also useful if you are wearing headphones and cannot hear an alarm or a doorbell. Live Rewind displays a transcript of the last 15 seconds of a conversation so you can read what you did not hear. Siri Recap creates a brief summary of the conversation and saves it in Notes — for example, you can enable the option during a work meeting and not worry about missing any details.
When Will the New Apple Devices Go on Sale?
The iPhone 18 Pro will go on sale starting September 25. The exact release dates for the other new products are published on ispace.ge, but the iPhone Duo, as Apple clarified during the presentation, will arrive later than the other devices. Follow iSpace news on the website and on social media: information about the start of pre-orders and sales will be posted there.
You can purchase the new devices at iSpace, an Apple Premium Partner. We provide only official Apple products with a warranty and service at an authorized service center. Installment plans, financing, and Trade In are available for purchases.
You can order a device online with delivery across Georgia or pick it up yourself at an iSpace store. The chain’s retail stores operate in Batumi and Tbilisi. If you need help choosing a device or setting it up after purchase, iSpace experts will be happy to assist.
Watch a short video to see how the Apple presentation went with iSpace. And to make sure you do not miss similar events in the future, join the iSpace Community.
Frequently Asked Questions
What Devices Did Apple Unveil in September?
On September 9, 2026, Apple unveiled the iPhone 18 Pro, iPhone 18 Pro Max, foldable iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The updates focused on performance, battery life, content creation capabilities, and health features.
When Did Apple’s Annual Presentation Take Place?
Apple’s major 2026 presentation took place on September 9 and was streamed online from Apple Park to an audience of millions.
When Will the New Apple Models Be Available for Purchase?
The exact dates are published on the iSpace website. Information about pre-orders and sales in Georgia will appear on the iSpace website and social media.
How Did the Apple Conference Go?
The key takeaways from Apple’s 2026 conference: the smartphone, watch, and earbud lineups were updated, while the foldable iPhone Duo was among the completely new devices. This time, health monitoring features and artificial intelligence were chosen as the key areas of focus.
Read also:
Always be aware!
Subscribe to the newsletter and be the first to know about new promotions and special offers
