Let's look back at how it went.
How did September become the main month of the year for Apple?
The tradition of Apple's global presentations didn't start with September, but with one person. On January 9, 2007, at the Macworld conference in San Francisco, Steve Jobs introduced the first iPhone, calling it a "revolutionary and magical product." Since then, Apple keynotes have gone far beyond ordinary announcements, turning into an event watched simultaneously by tens of millions of people around the world — from Cupertino to Tbilisi.
Following Steve Jobs' passing in 2011, Tim Cook continued the tradition of hosting these presentations. Starting in 2012, Apple has regularly unveiled its new flagship iPhones in the autumn, most often in September. Since 2017, the main events have been held at the Steve Jobs Theater in Apple Park, broadcast live across the globe.
Today, Apple's September keynote is a tech show and an annual tradition that brings millions of people together. Join the iSpace community to watch keynotes with us, learn about masterclasses and events, discover new capabilities of Apple devices, get expert assistance, and connect with like-minded individuals.
Following Steve Jobs' passing in 2011, Tim Cook continued the tradition of hosting these presentations. Starting in 2012, Apple has regularly unveiled its new flagship iPhones in the autumn, most often in September. Since 2017, the main events have been held at the Steve Jobs Theater in Apple Park, broadcast live across the globe.
Today, Apple's September keynote is a tech show and an annual tradition that brings millions of people together. Join the iSpace community to watch keynotes with us, learn about masterclasses and events, discover new capabilities of Apple devices, get expert assistance, and connect with like-minded individuals.
Results of Apple's 2026 presentation: iPhone, Apple Watch, and AirPods
On September 9, 2026, Apple held its "Awe Dropping" keynote at Apple Park. As an official Apple partner, the iSpace team reviewed each new release in detail — here are the key highlights:
A space for discovery.
In every moment.
iSpace is an international retail chain and an Apple Premium Partner in Georgia. We offer only brand-new, original Apple products with official warranties, along with convenient services including Trade In, installment options, and nationwide delivery. Every year, together with iSpace Club members, we watch the Apple keynote, discuss the major reveals, and break down complex technology into simple language.
Join the iSpace loyalty program and become part of the Apple community in Georgia.
Join the iSpace loyalty program and become part of the Apple community in Georgia.
Apple 2026 New Releases at iSpace
Apple traditionally holds its presentation in autumn, where it introduces updated devices and their capabilities. After the event, the new iPhone and other devices will be available at iSpace. We offer original Apple products with a manufacturer’s warranty and help you choose suitable accessories.
Check out photos and descriptions of the latest Apple devices and pick up your gadget at the nearest iSpace store.
New Apple Devices
Every year, the company releases devices designed for different purposes and connected through a single ecosystem. They work seamlessly together with the help of iCloud, while features in iOS and other operating systems interact with each other. The product lines that are regularly updated include:
- iPhone smartphones;
- Mac computers and laptops;
- iPad tablets;
- AirPods headphones and other devices.
The autumn presentation is the main event awaited by millions of people around the world. Apple introduces some of its new products and explains their advantages and updates, including colors, features, and other improvements. With each new generation, device performance improves, along with overall user comfort.
How to Choose a New Device?
Start by deciding what you need the device for. Depending on the product line, a new Apple phone or tablet can be suitable for study, work, or creativity. Key specifications to compare include:
- built-in storage capacity;
- camera capabilities for smartphones and tablets;
- battery life;
- screen size.
iSpace experts will help you choose a device based on your preferences.
How to Buy New Apple Products at iSpace?
Buying a new Apple smartphone and other devices is easy at iSpace. You can pre-order an iPhone to be among the first to receive it. Choose a convenient installment payment option — credit or installment plan. The Trade In program is another convenient option: trade in your old device, and we will deduct its value from the price of the new one.
Why Buy Apple Devices at iSpace?
iSpace is an official Apple reseller. The latest iPhone, like other devices, will come with an official one-year brand warranty. For warranty service in accordance with Apple standards, you can contact the authorized iSupport service center. iSpace experts will also be happy to help you choose a model that suits your needs.
You can order devices with delivery across the country or pick them up in person from stores in Batumi and Tbilisi, conveniently located throughout the cities. To get even more benefits, join the loyalty program and earn bonuses on your purchases.
You will be able to pre-order the 2026 iPhone shortly after the announcement — follow the news on the website and subscribe to our social media so you do not miss the update.
FAQ
What to Expect from Apple in 2026?
During the autumn presentation, the manufacturer introduces updated product lines. Subscribe to the iSpace newsletter and social media channels so you do not miss the latest Apple releases.
Which Apple Models Will Go on Sale in 2026?
The exact list of devices will be known after the official presentation.
How Much Will the 2026 iPhone Cost?
The price of the 2026 iPhone is not yet known. This information will be announced during the autumn presentation.